Workflow automations are a communication strategy that will send a pre-written set of messages to your customers over time. This tactic is often seen in email marketing, but it is also a very useful feature with SMS text messaging. A workflow automation, also called a drip campaign, allows you to send automated and targeted campaigns in a “drip” fashion.

If you want to regularly connect with your subscribers, you don’t have to manually set up individual text messages. By using a workflow automation with TextP2P, you will be able to make the most of your database of contacts and potential customers. Through workflow automations, you can consistently and continually communicate with your subscribers.

An automated workflow is useful for welcoming new customers, or following up with customers after a sale or service. For instance, you could send out a text immediately after making a sale with your customer. Another follow up message could be sent in a few months, and then again a year later. You could also send out a series of messages to welcome new subscribers.

Using Email and Ringless Voicemail in Your Workflow

With TextP2P, you can easily use SMS text message workflows along with our other marketing features, such as email marketing and ringless voicemail. If you send an SMS message, a day later it can also be sent as a ringless voicemail message. Then one week later, you could send another text message along with an MMS message or an email.

Since each of these channels of communication has their own benefit, you’ll want to use all of them at the same time for maximum impact. If you want to create a workflow automation that includes both text message and email, then you can also use ringless voicemail. It’s important to use all of your sources because if you were only using one feature, such as email, it would be easy for your message to get lost. Cross channel marketing is the best way to drive traffic to your business.

If you want to encourage your SMS subscribers to sign up for emails, an SMS campaign can send a dedicated text regarding an email campaign. You could just add an email address to your SMS signatures. That way, you have the chance to obtain your customers email addresses, even if they’re just signed up for text messages.

How To Add Your Contacts to Your Workflow

There are a few ways to incorporate your database of contacts into your workflow or drip campaign. One way to do this is by manually adding or importing your contacts into a list that is associated with your workflow.

Another way to add more contacts to your database and consequently your drip campaign, is through keywords. By setting up a keyword campaign, users can simply text a keyword to a 7-digit phone number and be opted into your workflow. For example, a customer could text the word “SIGNUP” to a designated phone number to receive your 7-days of success tips.

You can easily obtain subscribers through your website as well. Potential customers can fill out their contact information through your website. This information can be sent automatically to TextP2P. Now that you have your subscribers phone number and email, they can be added to your workflow.

Importing and Exporting Workflows with TextP2P

With TextP2P, you can easily import and export your workflow automations. To create a job training workflow, you could create a file with a series of messages, and then export it and share it with your employees or coworkers. You can export the complete chain of texts and ringless voicemails to a CSV file.

To export, you simply go to the automation file, and click the export button. You will then be able to send this file to anyone else who needs it. You can import a series of messages with TextP2P as well. To import, you would first need to create a new workflow, then click the import button to import the whole campaign. After importing, you simply have to click the publish button to make it live.

An automated workflow is one of the best ways that you can add text messaging to your marketing campaigns. If you’re already using email in your drip campaigns, you can easily add text messaging to your campaign with TextP2P. When you use text messaging, you’re ensuring that your potential customer is going to see your message. You can also include ringless voicemail messages.

The Benefits of Using SMS in Your Drip Campaign

While email drip campaigns remain a popular marketing strategy, text messaging is a much more effective form of marketing. Text messages have a much higher open and response rate than email. However, emails are still important to your marketing tactics, as they are the method of communication for long-form information. By utilizing both email and SMS text messaging in your automated drip campaigns, your marketing efforts will be much more effective.

You can get started marketing your business with an automated drip campaign today with TextP2P’s 14-day free trial. For more information, you watch our in-depth tutorial on automated workflows:

The post Workflow Automations or “Drip Campaigns” appeared first on TextP2P.

In today’s society, your political campaign strategy cannot afford to overlook text messaging. The average young voter, a group every campaign should target, receives an average of 87.7 text messages each day. Make sure at least one of them is from your political campaign.

If that isn’t enough to convince, here are five more reasons to use text messaging in your political campaign.

1. Increase funds raised for the campaign 

Send a text message asking voters to donate and get immediate results using text messages. Including a button to donate will show results within minutes. A follow-up text can thank them and inform them where their contribution is making a difference.

2. Stay connected with volunteers and supporters

Keep your supporters and campaign volunteers up to date. Send text messages to respond to questions or suggestions. Sending responses to every message can become increasingly difficult as your campaign gains momentum. Use a custom autoresponder! Voters and volunteers need to hear from your campaign to increase their enthusiasm.

3. Get out the vote (GOTV) initiatives

We need more people participating in our elections. Elections give people their largest voice in decisions that impact significant issues (i.e., healthcare, retirement, economy, foreign affairs, etc.). Every vote counts! Outcomes are determined by turnout. Use text messaging to inform people of upcoming deadlines and polling locations. Ensure everyone knows when it’s time to vote! Using text messages or updates via Ringless Voicemail can reach more people in a shorter amount of time.

4. Send surveys and polls

Learn what voters want with a text message survey. It’s the fastest and easiest way to gather valuable feedback from your districts, to understand the issues voters really care about and improve your chances of winning. TextP2P uses MMS text messages, so each question, and answer choices, can contain a picture and 1600 characters.

5. Organize your volunteers

Need to mobilize your volunteers? No problem! They’ll be on the move with just the click of a button. Use TextP2P to deploy volunteers into the community. You can communicate assignments, upcoming events, canvassing efforts, and more.

TextP2P Political Case Studies

Here are three political GOTV text campaigns delivered to thousands of voters with an average open rate of 98%.

Features of TextP2P include:

• MMS messages with pictures, videos, and up to 1600 characters
• Shared inbox where your team can respond to any text message
• Call forwarding to your campaign number
• Local 10-digit virtual number for the state or district you want to target
• Detailed reporting
• Stop campaigns
• Automated responses based on keywords
• Automated drip text campaigns

Political campaigns impact all of us! TextP2P provides technology that offers candidates an easy way to reach and keep voters. We support your efforts, and the best part is that we do it for you! Provide us with the voter list, photo, and text message body. Let us know when you want the message sent, and we will handle the rest. 

How to Get Started Immediately with Text Marketing

Get started with text messaging today and be ready for election day! Sign up for a FREE 14-day trial, which includes 100 credits.

How Does the Free Trial Work?

  Sign-up for a FREE TextP2P account. Take a tour of the system and watch a demo.

  Sign up for a FREE trial by entering your credit card to start and immediately receive a local area code phone number matching your cell phone and receive 100 FREE text credits.  You credit card will not be charged until your trial is over unless you go over your 100 free texts. After the trial ends your membership begins for just $20/month with our Starter Package Plan.

  You’re in control! Upgrade, Downgrade, Buy Additional Credits, or Cancel at Anytime.

TextP2P offers bulk personalized texts, surveys, drip campaigns, Ringless Voicemails, keyword signups, scheduling, and more. 

Our mission is to empower people with the right tools to share their message so they can make a positive impact in the world.

The post Send a Text, Gain a Vote! appeared first on TextP2P.